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Tuesday, February 23rd 2010

3:39 AM

Marketing your website

The online money making game has changed substantially over the past couple of years. The rules have changed in regards to internet markeing and it is just not as easy as it used to be. Maketing today is a bit more difficult. The cleaver tricks that used to work on most people are played out. Not long ago we were all bombarded by pop-up ads of every type. The market sure met the demand on that stuff, because everything has a popup blocker in it now. Leave it to the cleaver affiliate marketers to sell pop-up blocker software by advertising it using popups! Something tells me those affiliate marketers had a sneaking hunch they would regret that one later on. I doub't they got much repeat business or conversions on any of their other offers after selling that one. I just want to sing that song, "Isn't it Ironic!"

Honestly, whoever came up with the idea of popup advertising was either a moron, or the implementation of his idea was just never understood by his followers. Without targeting the popup to the customer it sue was a waste. I would not doubt some of these idiots were popping up porn ads on chuch websites and wondering why they are not getting any conversions. Some marketers were so confident in themselves they thought they could sell snowballs to an eskimo and glasses of water to drowning men. I belive that s how the old sayings go. They have another old saying that goes something like, "and if you believe that I've got some beach front propery in Arizona I could sell you." This one means you are an idiot if you believe something.
Believe it or not, I am about to make a very important point. One of those simple lessons in life. If you try to sell beach front property it better be on the ocean now, and if you got snowballs for sale you may want to market them to people who are hot. All you need to do is remind yourself that people are not stupid. Don't scam people, and sell something to people who are actually interested in buying it. It's not rocket science. Monetize the site with product ads that are targeted to your demographic and you will make money. If you build a junk website with junk content and target it to harvard grads and then put ads for teeth whitening all over it I doub't you are going to make much money. An example of a targeted website is a site about the xbox promoted to gamers and monetized with ads for xbox cheats or xbox games. Simple enough isn't it?
All you have to do is pick a niche like these guys did.The cardio twister store is capatalizing on just one product really, the cardio twister exercise machine. The Davinci Kalani Crib page is sticking to just one area, baby cribs from Davinci Kalani. If you target your site to a specifc product like the Clearblue Easy Fertility Monitor the idea becomes alot more clear.


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Tuesday, February 23rd 2010

3:39 AM

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